SUNDAY June 12th 2022

B. Lorraine Smith – The Nature of Business in a Regenerative World

On this page you will find:

– Preparatory material for this session
– The video recording (this will appear the day after the session)
– Further information as available

This 3 hour Spark session starts at 6pm UK time. The Zoom room will open 15 minutes before the call ready for a prompt start.

Meeting ID: 881 6467 7918
Passcode: 800922

SESSION TOPIC – The nature of business in a regenerative world

Lorraine will explore the nature of business in a regenerative world.  Currently, businesses focus on maximising shareholder returns. How would they look, feel and function if, instead, their priority was to create the conditions that enable life to thrive? How would we get there?

In the Masterclass that follows, we’ll explore a world in which all businesses serve life, instead of the other way around. How do we give ourselves permission to see this as a possibility? What evidence of this possibility already exist? Which industries already have the necessary components of this? Which industries belong in this future, which ones don’t, and why?

Most importantly, we’ll examine our own roles so we can prioritize and focus: are we part of stopping the harmful practices, creating the regenerative ones, coping with the transition, or a combination of all three?


Recommended listening: Introduction to Matereality
Recommended viewing: Lorraine’s Channel
Recommended Reading: Matereality and Jennifer Hinton’sRelationship to Profit



The Google Matereality Assessment – slide 9 has the links to the stakeholder perspectives.

Masterclass Writing Tasks

5 minutes – Create a character (or keep the one from a previous session if you’d rather) and now establish what this character’s wants and needs are – and how are they met (if they are?)

30 minutes – into groups of 5 (same ones as before) to introduce your character and their wants/needs and mechanisms for having those met
Then: Your characters are part of a Citizen Group brought in (and paid) by a large multinational company to help it set goals that would lead to a thriving planet.
First – what’s the company and what does it offer/how does it make money (assume it is not – yet – a non-profit or a not-for-profit)
Then – consider what it’s goals currently are (likely maximising shareholder value and paying off the vulture capital) and what they could become in line with the goals of a thriving planet.
Then: Write a letter/email (or a song or a poem….or whatever style of writing works for the group) for the company employees to help them understand their new goals. What kind of support could the company offer to help them achieve this?

Closed Caption Text

18:01:27 Okay, so welcome everybody to our fourth spark session.
18:01:31 With the astonishing, wonderful, and incredibly inspiring Lorraine Smith.
18:01:36 Who will describe Why, she’s here and why she’s going to talk to you.
18:01:40 But Lorraine is one of those people who has been at the leading edge of helping big big companies to find what it actively means to be sustainable.
18:01:50 Instead of pretending that they’re being sustainable for a very long time, she’s also an extraordinary wonderful human being.
18:01:58 She’s really into fiber and we might hear a little tiny bit about the competition that she and her team won several times where you went from sheep sweater in a very short space of time.
18:02:11 But that’s enough because she’s going to tell us more about herself, and if she doesn’t tell us everything, then I will fill us in at the end.
18:02:18 Please everybody. put questions in the chat as we’re going through, and we will curate them and collect them and bring them forward at the end.
18:02:25 So, Hannah, if you can unspotlight me and Spotlight Lorraine Lorraine, thank you for being here over to you.

18:02:31 Thank you very much, Manda and crew and all who are here.
18:02:36 It’s a great honor i’m really excited to have this conversation with you all i’m going to be sharing my screen. I’m going to try to do it right on the first go and You’ll tell me if I
18:02:46 get there. So what I think you’re gonna see is a bunch of slides when I highlight , are you seeing Powerpoint, you are.
18:03:04 Problem is we are seeing it, but we’re seeing the whole of your screen again.
18:03:08 We’re not seeing just the problem. Just see what happens here is that Oh, yes, but now we have the the size of the bottom that you didn’t want us to see the version.
18:03:21 Plan, c. what you did before let me try that again.
18:03:22 Thanks for patience. I did exactly what I did before, but obviously I need to do it again exactly as I did before. it was.
18:03:33 We could see it it’s just that we were seeing the the other slides they do wanna bother me with.
18:03:43 So let’s see what happens if I do this hmm we’re seeing your zoom.
18:03:48 You’ve got the Zoom section okay. now, we’ve got it? Bingo.
18:03:55 No, you’re not seeing all the under slides just let me , We’re just seeing the main one.
18:03:59 Yes, , yeah, thank you great so i’m going to take us on a bit of a whirlwind tour of what I think might be helpful in terms of reorienting the global industrial complex just a
18:04:15 small task for a Sunday morning, afternoon. Evening might even be Monday, where some of you are.
18:04:20 Really excited to be here, and think with you and hear from you as well about what is possible when we bend the arc of our your the possible.
18:04:34 So that’s really my mission with you for the next 40 or so minutes I’m gonna make sure I leave time for you to come back at me, but I may steam roll for a little bit, just before I go.
18:04:43 There. I i’ve offered a a green screen here for you to project whatever you like on to it, cause I I wanted to tell you a little bit of a story before I take you through some of the nuts and bolts
18:04:53 something really fun happened the other day that felt really relevant to our conversation here, and the work you’re all doing.
18:05:00 And that was a really neat thing that happened when I went for lunch.
18:05:03 It’s early spring i’m coming to you from Montreal, Canada.
18:05:06 So sorry. it’s early summer late spring here. beautiful time of year, and I went for lunch with my niece, who was visiting from town.
18:05:13 Now I I mentioned it’s really summer it’s really summer, 2040.
18:05:16 And so i’ve just rounded the core of about 70 years old.
18:05:19 My niece is about 25 years younger, so all grown up, which is just amazing.
18:05:23 And we had the great pleasure of having lunch at a restaurant up on Mount Royal, which is where Montreal, of course, gets its name. it’s a delicious lunch, Of course it was made from a lot of the food.
18:05:34 That we grow here in this area, and being at a restaurant where we restore ourselves. I was able to invite my needs to help prepare the meal.
18:05:43 That’s how we do things here and so it’s really delicious, and what was even more fun is I was so honored to be able to share with her the food that we were eating because I help produce it we’ve got this really cool thing
18:05:54 going in the city here these days, where one of the ways to have a more cost-effective cost of living?
18:06:00 Is you help produce the food? And what was really neat was to reminiscing on how much has changed in the last couple of decades to make it possible to grow that food.
18:06:10 So here we are, up high and we’re looking out over the city. And now, of course, we see these beautifully designed, low slung buildings that really take advantage of the slightly rolling and sloping geology.
18:06:22 Because we get really cold winters here still, and of course extremely hot summers.
18:06:25 And so those total, ridiculous metal things that used to pass for sort of towers of loneliness and destroyers of migratory species.
18:06:34 We got a lot smarter, of course it it came from a lot of crisis.
18:06:39 It wasn’t all pretty, and that also courage and that mix enabled the city to really rethink how we use those resources.
18:06:45 So it was. It was kind of heartwarming to remember back on that, and then also to see so many people.
18:06:51 I would have, of course, walking and cycling, and a few other ways.
18:06:54 People get around on their own steam, 10 and some larger vehicles that really take advantage of those reused materials and local energy sources.
18:07:03 So it’s just so rewarding to think about that And and as we were eating, you know it wasn’t just like, Oh, this is really yummy food, and and we help grow it locally.
18:07:12 That’s now possible because of this rethinking of how our city is structured, because, of course, as any farmer will know all the micronutrients, the soil, the water, those things all move seasonally, and they they move from above, to
18:07:26 below, down to the same Orange river which is just at the base of the mountain. And so those things had really been interrupted, and it took some of those crises and a lot of courage for us to hand back over the
18:07:37 guidance and the intelligence of running these local food systems to our first nations friends and neighbors.
18:07:44 So now all the soil, the seeds the waterways. Those are all managed by the mohawk communities that have been here for thousands of years, of course, and know well how to do it.
18:07:54 So it’s a great pleasure to be able to kind of think back to the way things were.
18:07:59 But the thing that Megan, my niece, really reminded me of, because she remembered, in the sort of teens in her early 2,000 twentys, how much pressure there was on on her peers to you know
18:08:09 go into business, which was all about, you know, making money as quickly as you could in acquiring debt, and we had a bit of a giga like, remember personal debt like because if that ever made sense, and for school But those days
18:08:22 are done. And the other thing that was so fundamental and making this new way possible was the shift in the algorithms.
18:08:30 So we were remembering how it used to be. if you were searching for something, looking for data in a professional or just an a personal context. You got some data, but the people who gave it to you took your data and they sold you stuff while they were
18:08:41 at it. And now, of course, that’s seen as absurd and ridiculous.
18:08:45 There’s no getting data that isn’t put in the context of the biodiversity.
18:08:50 The water. The climate impacts because we know that that’s really fundamental to real value.
18:08:55 So it’s just so fun to kind of go back and I think about how all that was.
18:09:00 We kinda had to hustle because although the lunch was delicious.
18:09:02 Of course we’re part of packing up and and cleaning up after lunch, and we needed to hop on our bikes and get down the mountain because actually somebody was mentioning this earlier.
18:09:09 It’s it’s strawberry season and we wanted to make sure we got the rest of the or a few of the fresh strawberries and rhubarb that were in the market.
18:09:15 So we had to hurry along, anyway. it’s just such a fun lunch.
18:09:19 I was so happy to see my niece and I thought since we’re about to talk here coming back into 2,022 about what it looks like when we get it right by 2030 to make that 2040
18:09:32 timeline possible. I thought i’d share that fun little time I had with Megan.
18:09:37 So what does 2030 look like? to make that possible when i’m rounding my seventies look like to bend this arc of what’s possible?
18:09:48 Big questions. i’m probably gonna have more questions by the end of this if you might have a few 2, but i’ll share what I can.
18:09:55 My purpose is to support the transition towards a regenerative economy. that’s bundling in lots of words.
18:10:01 I do my best to share publicly open source for free as much as I can.
18:10:07 I publish a blog, and I have a medium page.
18:10:09 I put together some lots of kind of a patchwork of different types of content, and that comes mostly from my last 20 years of working in the sustainability field.
18:10:19 There’s some of my channels there and by the way, I saw a few familiar names as I was logging in.
18:10:22 Thank you so much to a few folks who reached out and offered really neat provocations and feedback.
18:10:27 I appreciate that. a regenerative economy you know That’s a lot of things there’s a lot of different ways.
18:10:33 We could describe it, and I’ve been more and more shifting away from that language and towards what I think of as in industrial healing.
18:10:41 And what I mean by that is actually 2 levels and they’re they’re interrelated.
18:10:46 I mean industrial healing, as in healing happens on an industrial scale, as in like a lot.
18:10:53 And I also mean that industry is responsible for healing.
18:10:56 So what is industrial healing it’s what happens when the economy works in service of life?
18:11:04 I’m gonna give you a second to project what comes up for you on that.
18:11:08 It’s what happens when the economy works in service of life I I don’t think this will be true for most of you.
18:11:14 I can tell you when i’ve shared that idea in a very corporate context. it usually elicits a kind of you know, like a sort of uncomfortable laugh economy in service of like like that’s not what the economy
18:11:25 does, and of course, that’s what the economy needs to do in order for us to thrive.
18:11:30 So i’m gonna share some examples of where I have seen the possible bend before speaking from my own personal life.
18:11:39 And for me what’s been really helpful to remember is it’s kind of everywhere every day, if i’m waiting for you know, Elon Musk, or some head of state somewhere, or or some other group to make it happen i’ll probably be
18:11:52 disappointed and I find i’m encouraged when I realize how much of the possible I can participate in bending in small or large ways, depending on how I look at it, and what I choose.
18:12:02 So i’m gonna take this on a little journey talking about trees, thread, running, landing in industry.
18:12:10 These are intentionally, visually jumbled because that’s the way my life is played out.
18:12:15 That’s the way this this presentation is gonna play out, and because time, although sometimes I kind of wish it was linear and I know we work on it in a linear fashion and i’m gonna do my best to take us through
18:12:22 this in reasonable time. also find time is a bit lupular and has a way of kind of moving in its own way. but i’ll go back to an early part of my life.
18:12:32 I began my life in Toronto, Canada some may recognize the iconic cn tower, and this is an ipad sketch that I drew, and a few years back, and I realized in looking at it that it’s
18:12:43 a very true representation of my sense of toronto it is Canada’s largest city, depending on how you count It’s kind of 5 to 8 million people.
18:12:51 But when I think about Toronto, I think of a city built on 3 river valleys, the Rouge, the Dawn and the Humber.
18:12:58 And so there’s, a lot of geology a lot of ravines and trees, and although I grew up in what you would really call the inner city, my sense of it was growing up along a Riv in a long river, in the
18:13:09 early seventies there was a jubilee for canada’s head of state, the creative England that might sound failure.
18:13:16 It’s happened a few times and I had The incredible honor and I truly felt honored as a 5 year old.
18:13:21 This little crouched girl in a plaid dress, to be asked to be the representation of the representative of my kindergarten class, to put the scoop of soil on the white pine, which was to commemorate
18:13:32 the Queen’s jubilee, I I was sort of speechless.
18:13:37 I felt like, you know, the Miss America kind of moment to be honored with participating in that planting of the jubilee tree. and every year after that I watched as the tree grew when I graduated from grade aid and
18:13:49 lived in other parts of the country and of the world. Every time I was back in Toronto I would make a point of visiting the Jubilee tree it bigger and bigger.
18:13:58 It was so beautiful I felt so proud and so connected to that tree, And then one day in the early 2,000, I went for run, and I went to visit the Jubilee tree, and it was gone as where some of the other trees
18:14:09 grown there. it’s gone to allow for an expansion of the school, and the feeling I had of confusion that an educational institution would expand by cutting the things that the students had been participating in creating was very
18:14:23 mentally jarring. It was a very upsetting experience, and it was also sort of a telling experience sticking with what’s possible.
18:14:31 I I was very fortunate. Lots of good educational experiences, not just the loss of the Jubilee Treat. I did a couple of exchanges.
18:14:38 I spent my grade 11 s semester on exchange in Germany.
18:14:42 And then what would have been my great 13 year back then?
18:14:46 Ontario, Canada, High grade 13. I did as a rotor exchange student in Brazil.
18:14:49 I lived in the capital city. However, our school did a one week field trip to the Amazon.
18:14:55 This is our classroom in the Amazon forest this was January 1990.
18:14:59 I’m not in the photo, because i’m taking it We might look like kind of disengaged Ferris Bueller ask teenagers, but I for one was riveted for this week.
18:15:08 We spent in the forest. it’s where I learned for the very first time the expression with fate was still full.
18:15:14 The greenhouse effect, global warming, climate change. And I remember just thinking, well, this is really serious like this sounds really bad.
18:15:22 January 1990. a few of us got we’re like you know.
18:15:27 We should do something. We should write a book, you know, or or deal with this situation.
18:15:32 And then we got back to Brazilia, back to being teenagers, and I moved back to Canada.
18:15:36 But that experience really stayed with me and definitely informed a lot of who I am and who I became so what’s possible with trees in mind.
18:15:44 I’m gonna jump around in Time as I Warn us I would. Here we are in the city of Saint Paulo Mega, city of 20 million people in Brazil, because of the language that I learned as an exchange
18:15:54 student, I was able to be invited back as a professional i’ll share a bit more about that, and going back and doing sustainability, consulting work in Brazil, I’ve had the very good fortune to meet
18:16:05 and and get to know a number of different people, including an incredible fellow by the name of Ricardo Kardeme.
18:16:11 He’s a landscape architect he’s also a botanist, and I would describe him and and others would backamp on this as the human being, with the most living knowledge of the Atlantic forest the Mat
18:16:23 Atlantica. And one of the things that Ricardo curtain noticed is that the area where the mountain Atlantic, the Atlantic force, which is one of the largest biomes in the world, a lot of people, know of the Amazon very
18:16:33 few, no of them at atlanta but it’s comparable in terms of scope and biodiversity.
18:16:38 However, because of where humans settled in Brazil, they little depending on how you count 7 to 12% of the forest remains, and some fellows kind of plopped right on top of where it was.
18:16:48 So he has been using his awareness and knowledge of the local geopolitical environment and the needs of the forest, and working with the city to restore little areas.
18:16:59 He calls in pocket forests is how it translates with math Atlantic a species very diverse.
18:17:07 So watch You see the mural on the wall there with the woman’s hair kind of keep your eye on that woman for bearings, and notice the little seedlings in front about a year later.
18:17:16 This is what we have. This is about a year later in the Mega city of Sampo.
18:17:20 There’s a lot going on right behind here i’m just gonna toggle between.
18:17:24 So you can see that again. It was a derelict gas station.
18:17:26 Hundreds of volunteers work to transform it. into this this is a few years ago I was trying to get a picture of it more up to date. but it’s gonna i’m gonna put a little video up to date on my
18:17:35 website. in the next couple of weeks it’s it’s continued to grow.
18:17:39 I don’t even think you can see that woman’s face anymore?
18:17:42 So what’s possible when we understand? trees when we understand biodiversity, when we dig in and do amazing things, And there’s these pocket for us all around.
18:17:51 Hold that thought on trees and ricardo curtain he’s going to come back up. let’s go into thread for a moment.
18:17:57 So Amanda sweetly noted that I am a bit of a knitter, and like to play with string.
18:18:03 Here I am in new zealand with one of the spinning meals that I’ve had the joy of being the keeper of this is in the late nineties. I’m. wearing a hand that sweater that I met when I
18:18:12 was 12, and I still have and so spinning and the making of thread has been a really big part of my life.
18:18:17 There’s a whole bunch I could say on that but in the interest of time.
18:18:20 I want to lean into this notion of what’s possible so jumping in time again.
18:18:26 Here we are. it’s the middle of 2,003 i’ve been working as a kind of regular professional.
18:18:33 I had a corporate job in a financial institution. It was the situation of I go through the revolving door in the morning to go into the building.
18:18:40 My body went in, and my soul went out I did that for about 3 years.
18:18:44 I’ll jump into time in in that but when we come to what’s possible with thread.
18:18:52 I decided I needed to leave, and just experience making yarn for well, by this point I’ve i’ve been spinning for well over a decade.
18:18:59 I’ve been learning from amazing mentors and elders and the spinning and weaving community in Canada. It’s 2,003. So we don’t have social media.
18:19:06 We don’t have the social media networks we have now, but we did have.
18:19:10 I don’t know if you guys remember a bulletin boards so worldwide web bulletin boards, and there was a can spin Canadian spinner bulletin board, and every day in the leading up to this I would
18:19:21 see the most amazing things, you know heritage, sheep, festival here, and spinning workshops there, and nature dying there.
18:19:28 And so, when I was ready to kind of keep my soul and my body together and stop going into that job, I ask myself if I could do anything I wanted, if nothing was in a way, and I was able to just go what would I do and the really obvious answer
18:19:42 to me was, I would take one of my little spindles, get on a bus with an unlimited bus pass and go and meet those people on cans.
18:19:51 Been. So I posted a note to the cans been network and I said, Hey, mostly, ladies, i’m i’m gonna be pointing west, and then back east.
18:20:00 I’ve got a couple of months in the background. mind of before I run out of money and have to start paying my bills again, and i’ll be spinning as I go.
18:20:08 Can I lend a hand on your firm? Does anybody have any suggestions for things for me to do?
18:20:11 Needless to say, my dance card got totally overwhelmed with really fun over really fun opportunities to volunteer to learn to listen again. Times I could say I’m not but in the spirit of what’s possible of letting
18:20:22 the arc of possibility, bend and sort of hand it over to forces well outside of Mike Can.
18:20:29 Here. I was on one of the very first legs of the trip I’m going from Toronto visited my mom in northern Ontario, and now I’m.
18:20:37 About to do the first overnight on the bus. This is going to be like an 18 h.
18:20:40 Hall, and I find myself seated beside a lovely elderly woman, and named Sally.
18:20:47 She notices that i’ve been spinning with this little spindle, but i’m also knitting and at this point i’m just needing little swatches I have no idea what i’m gonna make maybe a little
18:20:54 cushion cover something like that i’ve got all the fiber.
18:20:56 I need neutral colors. a couple of browns and a natural white and I’m traveling very late, and Sally’s quite intrigued.
18:21:03 She wants to tell me about her knitting and i’m judging i’m basically like sally doesn’t get what i’m doing, Sally, it’s you know wash claws and ugly things for her
18:21:15 grandchildren and i’m absolutely thinking to myself Sally’s not following what i’m doing, because what I’m doing is spinning and knitting my way across Canada and I won’t point to this to
18:21:26 me because she notices I’m, making a swatch and it has little white flex in the background of brown, and she says, why are you putting the way flex there, and I say, well, it’s raining, and so the weight the rate and
18:21:36 hitting the windows. kind of making me think of these flags.
18:21:40 Oh, you’re knitting what you see not really and again, i’m still judging, and then that and so I says, why don’t you knit the bus?
18:21:45 I think. Sally, really doesn’t get what i’m doing. And then, Sally falls asleep very late night, I start to think.
18:21:54 Well, why don’t time it the bus like what’s in the way of knitting the bus?
18:22:00 And that unleashed. This orange of experience is where everywhere I went I thought I was, you know, visiting to help lamming time or visiting to caregive to a single mom who was also firing I thought I had all the
18:22:12 fibers I needed, and only needed neutral colors until at one guild where I was invited as a guest, they handed me a bag of bright orange.
18:22:21 What am I gonna do with this break orange? Until that night, going through the mountain pass from Alberta to Bec.
18:22:25 There were forest fires all around us, and we had to take a detour, and obviously it was time to knit the fire, So I learned over and over. I’m.
18:22:33 A slow learner took a lot of lessons from a lot of smart ladies that if I stay open to what’s possible incredible things happen, I end up making a blanket of 99 squares that includes everything from a
18:22:44 bride and room to a mountain Biking experience had a great time in Saskatoonal media event.
18:22:49 By accident, and it turned out to be a terrific experience.
18:22:52 I went from Toronto to Victoria, British Columbia, and back, and learned a tremendous amount that was a little bending of my own arc of possibility.
18:23:02 Jumping in time. In 2,009 I moved to New York City, and I want to bring trees and thread together.
18:23:07 I was gifted, from a spinning friend bag of organic cotton seeds that she had acquired when she was traveling in India, and this will just plant a little seed about what’s possible with
18:23:18 industry. People like to say that cotton is bad, you know.
18:23:22 Cotton very pesticide laden brew water intensive lot of child labor in the cotton, and you know it’s part of the kind of big egg disaster and ecological crises that we’re
18:23:33 putting upon ourselves and I think that that is actually true but that isn’t the cotton plant the contacts is beautiful If you’ve ever had a chance to see it’s blossom here i’ve just got the
18:23:45 bulls, which the cotton bulls which form after the flower.
18:23:49 The flower is like a rose, like a kind of yellowish pink rose, absolutely beautiful.
18:23:54 So I was able to grow cotton on the ninth floor of my apartment in Manhattan by giving those organic cotton seats the conditions they needed.
18:24:02 There was no child labor, there was no pesticides, and I can say they were totally organic.
18:24:06 In fact, there were volunteers coming out of my compost and then I was able to spin more thread using that cotton, so that doesn’t mean cotton’s great But it does mean that when
18:24:17 you allow possibility to be great, Great things can happen.
18:24:24 So just to connect those few little things the thing I wanted to throw in here was running, and what’s possible, and where I’ve seen the arc of human Capability bend I wanna just preface this by saying I did not grow up as an
18:24:37 athlete. I was an active kid. I was inside a lot, I, you know, ran around.
18:24:42 I skipped like what I felt good but I did not practice this, for I was not a a sporty kid, and I, but I wasn’t picked last for the teams, but I’ve probably picked like third last so I
18:24:53 took to running kind of late in life. I ran a couple Marathon sort of slowly when I was in my twenties and thirties, and when I lived in New York I began to really embrace Marathon Running it actually came out
18:25:04 of crisis. Hurricane Sandy. The subway tunnels were flooded.
18:25:08 I had an office that I worked in in Brooklyn.
18:25:12 I was the only one on my team and I lived the team in Brooklyn, so I was kind of like.
18:25:14 Well, I guess they’ll commute on foot and that got me back to doing distance, running every day, and from there I met it.
18:25:18 Amen started to train. This is a shot of my reflection in Lower Manhattan training for Marathon.
18:25:25 I ended up running a number of marathons in the in my forties while living in New York, between oh, 9 and 2018, and what I learned was when you train and you listen to experts, and you sort of put your mind to something you
18:25:37 know surprise surprise. you could do better. I took about an hour off my Marathon time.
18:25:41 That’s kind of fun and it’s a fun little party trick. But that exciting So then I started to think Well, what’s possible and what I love about distance running is going places seeing things looking at how urban stuff
18:25:56 fits together, being able to like go visit a friend. So when I moved to Montreal in the very tail of 2,018, moving back to Canada.
18:26:06 But choosing this city, I started to think about ultra distances.
18:26:08 I began to train for an ultra marathon. I was registered for the Bromont Adk, which is not too far from here, but, like a lot of people in the year 2020 I I had some plans change and a few
18:26:19 things got cancelled, including running the Bromont ultra in October 2020.
18:26:24 So instead, cause I had all that training in my legs and I’d. been doing a lot of running I just organized sort of an independent urban run, and I did about 88 K you can see the root here I live
18:26:35 down here in the old port, and you get a sense there.
18:26:39 And what happened on that run, If you see this map this is along the Sailorance River and my trail is basically an island. it’s a map of Montreal behind me
18:26:49 I began to hear the river and the infrastructure and the relationship between humans and the river in a way that really inspired is the wrong word.
18:26:58 It. It informed me it helped me Understand? things in a way that I hadn’t and distance running was sort of a medium through which I could experience that, and that led me to really ask.
18:27:10 Well, well, what is possible here? What what’s desirable what feels elegant and delightful, and and i’m not gonna lie at the end of that run?
18:27:15 I was that’s tired this this is me on my hall.
18:27:20 My wonderful neighbor had great ground support, and my wonderful neighbor shot this, but I also had incredible support enthusiasm.
18:27:24 This is my dear friend, Sarah Klman Haga.
18:27:27 Anybody who lives in Canada or at least in the Ontario area might recognize her name, and she ran for Mayor, and has done all sorts of really cool things, and she’s a very dear friend used to work with me at world
18:27:35 wildlife fund, and she caught wind because we keep in touch with that 88 K.
18:27:41 And that as 2021 was coming along, and I founded the court of being a 50 year old, I started to dream about.
18:27:48 What would it look like to go further to do a more day foot journey?
18:27:53 How could that be? And she ran me up in merch and said, I think you’re thinking about this I love the idea.
18:27:58 Wherever you land i’d like to bike beside you and help you.
18:28:03 So thing number one is arc of the possible was like, if you start to think it. and you let that out there. people come to you and say, How can I help?
18:28:10 And not only was it how can help she? She did it.
18:28:12 We ended up organizing this thing. This map was on my wall, because every day I was trying to figure out, Where will I go?
18:28:17 We ended up doing a 5 day drink. I was running. She was biking.
18:28:21 It was 255 colors, 4 different nights posted by different families, and where this really taught me about the beauty of allowing possibilities are to bend, was not only did I run more than a Marathon 5 days in
18:28:34 a row and love it, and let me just repeat i’m a really average athlete.
18:28:40 I’m just a person who decided to do this i’m not an elite runner.
18:28:43 I do not have a sponsor. I just got expertise and and learned how to do it, and had support.
18:28:49 That in of itself was kind of an art bending thing.
18:28:52 But also this was October 2021 it’s a very polarized time in this country, and a lot of families and communities around.
18:29:00 What’s been happening in the response to the covid 19 virus.
18:29:04 Some people, So there’s 4 different households here that hosted us French English.
18:29:07 That’s also a fun. Dynamic settler first nation, an interesting challenge in this country.
18:29:12 Older, younger, vaccinated, unvaccinated, and quite a mix.
18:29:18 And everywhere we went. Of course we followed older regulations and the constraints, and we’re very mindful of our health and our hosts in our communities.
18:29:25 And it was more than possible it was beautiful is one of the most amazing experiences I’ve ever had to learn that.
18:29:32 Of course I can run that distance with support, with delight and elegance.
18:29:36 So those were a few little possibility bending arcs. But let’s go into industry now, because you know me running around and playing with string is fun.
18:29:44 But we have a global industrial complex that’s creating an ecological one, and social crisis and we have great possibility to bend.
18:29:51 So I referenced very briefly. I worked at worldwide fun.
18:29:54 I gotta now spin us through time and i’m aware that i’d love to hear your thoughts, and questions.
18:29:59 So I want to lead us in. What does it look like when we tinker with the global industrial complex, with the arc of the possibility in mind.
18:30:05 Bear with me. This is gonna steam roll and then we’ll have a a fun punchline at the end started in an environmental Ngo.
18:30:12 Amazing experience also learned to run. My boss got me into marathoning move to New Zealand, where I bought that really cool, spinning wheel, and I ended up temping. and then from temping I became the manager of
18:30:22 logistics and customer care in an electronic engineering firm that was growing exponentially.
18:30:29 Long story. Why, but they were great experience. I went from answering phones to working in the Assembly line, learning about electronics to helping them get Iso certified and hire their whole executive team move back to Canada the
18:30:42 artisanal entrepreneur was still live in me.
18:30:45 I decided to start my own circular economy in 1,999, and take waste paper from businesses, handmake paper, and turn it into artisanal products to sell back to business super fun.
18:30:57 Great experience problem was the more successful my business got the less paper. I got to make, cause I was outsourcing, and that was a great experience.
18:31:04 But it wasn’t what I wanted to do and as I was realizing that I was either gonna have to kind of go back or go home with papersmith.
18:31:10 I got recruited into that financial services company where I worked for 3 years.
18:31:15 So much I could say about what I learned being inside the belly of that beast.
18:31:19 But suffice to say, I left that’s what I went on that blanket trip, asking myself what’s possible Trip informed me.
18:31:27 Got lots of really cool ideas came back to Toronto, and from there I kind of wandered serendipitously into the corporate sustainability world fast forward almost 20 years, and I now realize sustainability has
18:31:39 been kind of misfortune, and this is where we need to get to industrial healing.
18:31:44 So let’s quickly go through. what does that look like and what I want to do with this here is some of you may already know this, and some of you may hear bits of it I want to just take you into the trenches what is
18:31:55 corporate sustainability like what’s actually going on so I’m gonna quickly spend a few minutes there and then tell you what I think needs to be going on, and that’s what we’re gonna be doing so I spent time as an independent
18:32:05 and sometimes in a firm consult, doing sustainability reporting. So a lot of things I could say about that is basically preparing social and environmental data.
18:32:14 Now more and more for investors I know more than i’d like to about those frameworks.
18:32:18 It’s also sometimes called E. Sg. environmental social and governance.
18:32:22 Reporting also did a lot of direct consulting some of you may know on Elkington who point the term the triple bottom line.
18:32:28 He’s a dear friend we’ve worked together. for a number of years co-authored this report on business model innovation worked directly in the forest and forest Products or plantation.
18:32:38 Really industry a lot in Brazil. This is a eucalyptus plantation in Brazil, going back and forth to Brazil for a number of years.
18:32:47 And then this is where things start to get really interesting. So a lot of sustainability consulting is about analyzing materiality.
18:32:54 What does that mean? It means helping companies identify which issues. are important for them, so they can communicate about them. so they can engage stakeholders so they can tell their investors.
18:33:04 They’re thinking about them. all kinds of useful things the problem is having been engaged and paid to do a lot of materiality assessments.
18:33:11 There’s coca-cola everything i’m eventually is totally public.
18:33:14 I may have a quick way to get to it, but this is all public.
18:33:17 Anybody can look at this, look at these issues and say, Yeah, climate change, Probably a big issue for any company, certainly a global one with last mile supply chain everywhere in the world.
18:33:27 But then we got social unrest and scarcity of ingredients so like, Huh!
18:33:32 These things are just kind of listed on a matrix, but as we know, those things are very directly connected, and then, oh, you know, watch it for the herd of elephants through the room, because kind of a big issue for
18:33:42 coca-cola product preferences health and added sugar.
18:33:45 That’s a that’s a kind of corporate speak for their head, highly profitable, based on selling a more or less toxic ingredient in a single use.
18:33:52 Package that gets thrown away, that’s sort of socially an ecologically problematic.
18:33:57 So they list all these things, and they pay consultants like me to help them organize these issues, and then they communicate this to investors.
18:34:04 That is kind of like there we’re sort of doing our things, and then that’s seen as a as a sustainable investment.
18:34:12 So what I could say about that but interestingly coca-cola, just Google their supply, as sorry their share price in my lifetime. So the span of my life. This is their share. price.
18:34:21 It’s done quite well. it’s gone from below a dollar to about $70.
18:34:26 Us coincidentally. same timeframe this is average temperature anomalies.
18:34:30 It’s kind of uncanny how those follow and i’m just gonna go out on a twig and say those things are related.
18:34:36 They’re not the same, but they are related and that is the broken conversation.
18:34:41 That’s not happening. that i’m determined to make happen i’m not alone on this John Elkington, who coins the term the triple bottom line sort of tried to blow it up in an article in the Harvard business
18:34:50 review, and others have been kind of making noises about this.
18:34:53 I publish a fair bit of kind of detail like here’s What I see happening on my blog and my medium page going into the trenches and providing real data.
18:35:01 But there came a point where I was like you know what I’m getting paid to do these projects.
18:35:06 I’m working with really cool big companies i’m getting you know I’m. i’m learning and it’s kind of fun, but we have to get serious here and getting serious for me prompts 2 questions what’s the future we
18:35:17 want. And is this company contributing to It so I came back from that big run in October, which ended up kind of accidentally being a vision quest.
18:35:26 I’m like i’m done I pulled up stakes I was like no more doing those projects.
18:35:30 I gotta do what makes sense a little bit like my bus trip i’m like I have enough to like not live in a cardboard box for a little bit.
18:35:37 I’m gonna tinker and see what’s possible. so wean myself off those corporate projects wrapped up stuff in kind of basically March, I wound down and began working full time to see what would I do if I could do
18:35:49 anything, and that’s where I decided to say Well, what happens when materiality meets reality. and very importantly, what a lot of people don’t realize what I can tell you because i’ve been paid to have it be not this way most of
18:36:03 what happens is not open source, and it doesn’t even look at a company’s business model.
18:36:09 So I think, essential as we bend the arc of the possible in the industrial community.
18:36:13 Is that what happens is available for all this is the Commons.
18:36:17 This is us, no matter whether the company is privately held publicly held.
18:36:21 Big small, and if we’re not looking at the business model if we’re just looking at sort of mitigating risks versus How do they create value?
18:36:28 Oh, they sell the toxic product in a single piece wrapper then we’re missing the point.
18:36:35 So, instead of having these assessments that are just a jumble of issues, put on a grid.
18:36:39 And by the way, this yes, the but it is a world made of real materiality matrices, and only 4.
18:36:45 I cherry picked 4 companies from across there’s firm of food, banking, and mining, and I grabbed all of their issues, and I threw them in a whirl.
18:36:54 This is as un strategic as you could get and you know what we don’t need a list of issues.
18:37:00 We already know what the future we want entails. Smart people have been thinking about this for a long time.
18:37:05 They might use different words. they might put emphasis in different ways.
18:37:09 They may see bigger or smaller challenges. But basically we know we need to thrive within a deliciously healthy ecosystem, and we need to treat ourselves really well and look after one another.
18:37:19 We do not need to pay consultants, a quarter of a 1 million dollars to organize a list of issues on a matrix, because then we just get jumble, jumble, and we don’t do anything about it. So spend some time
18:37:28 tankering with a methodology it’s all open source and really smart people who’ve done more with methodologies than me.
18:37:34 Wade in and gave me guidance and there’s some online recorded conversations.
18:37:38 Then I decided to apply it to Google and I promise you I’m bringing us home, and we’ll have time to chat more about this.
18:37:43 I decided to take my methodology and apply it to Google by Google.
18:37:48 Well there, one of the biggest companies in the world I want to see.
18:37:53 Are they contributing to the future that we want I chose that because I have no commercial relationship with them.
18:37:57 Over 20 years i’ve worked with over a 100 large publicly traded company. So I kind of had to dodge like relationships, and you know things that wouldn’t have been appropriate to dude Google they’re a
18:38:09 verb right They they’re one of the largest companies in the world, and they’re verb, and so are they contributing to the future.
18:38:14 We want. What if I apply a materiality assessment the way I’ve been trained, but tweaked to look at reality well reality.
18:38:23 Is, they see their mission is organized information and make it accessible.
18:38:26 But actual reality is, they made over 257 billion dollars last year alone.
18:38:32 Well it. Everyone else was trying to figure out how to feed their families selling advertising.
18:38:38 That’s how they make. money. and they’ve done very well, and that’s not necessarily immoral, but it is very different than what they see their mention is.
18:38:47 Are they contributing to the future we want? Well, how would we know?
18:38:49 I decided to ask stakeholders that so materiality assessment works.
18:38:53 This is a live assessment it’s on my website I can drop all the links in.
18:38:55 If they aren’t easy to find and what I did was have Zoom Conversations with a series of people I would have loved to have, like 200 of these conversations and from different parts of the world different sectors of society
18:39:09 couple in different languages Portuguese, and then with English subtitles.
18:39:13 These are all interactive. You can click on them, Watch the whole video or read the transcript or listen to the audio.
18:39:18 So you can hear in these people’s words what is the future they want.
18:39:23 What does it look like? And is Google contributing, and what would it look like?
18:39:26 Now, remember, I told you back when we were looking in the little pocket for us, and sample to hold that thought about Ricardo.
18:39:33 Curtain on hold that thought, One of the most important parts I believe, of materiality, of reality, of what is material to companies is communicating in ways that convey beyond human needs.
18:39:45 It’s difficult, because there are all these ecosystems and non-human stakeholders.
18:39:50 And we don’t necessarily speak that language I I would put forward that they are trying to communicate with us quite loudly.
18:39:56 In some cases they’re trying to let us know that there are things that could be different.
18:40:01 And so it’s for us to listen and so Heicardo Kardem was a stakeholder whom I interviewed as a person, and he spoke on behalf of the Atlantic Forest. I’m getting Goosebumps remembering it because
18:40:12 It was an extremely profound conversation with somebody who knows the force better than anyone. There’s a lot to say the whole translated Portuguese and English pieces there, but a little piece that lifted up that of course, makes so much sense when
18:40:23 you listen to The forest is, you know. Imagine a human organism separated right arm, finger, stomach!
18:40:29 Within minutes that human body would would perish so 2 with the forest. when it’s separated and pulled apart and left in little segments.
18:40:42 The differences in in human terms. we we would go in minutes in the forest.
18:40:44 It happens over many many years, but it’s still a kind of death, and that’s not something that we so being able to run these conversations with Google.
18:40:51 It led to, you know. Imagine what would be possible if there was data symmetry.
18:40:59 Every time you gave them your data they gave you to hit a back.
18:41:02 You understood it to be true, like in that lunch I had with my niece in 2,040.
18:41:06 That, of course, data gets served up with all kinds of relevant things instead of that asymmetry where they take our data and we are the product.
18:41:13 What if the algorithms weren’t designed to sell us more stuff they were designed by the global.
18:41:17 So through indigenous people or others minded towards this ecological and social healing.
18:41:25 What if revenue was generated? not by advertising, by by cultivating wellness?
18:41:30 We we know how to calculate that we know if it’s happening, and this was something really interesting that came from a few stakeholders.
18:41:36 It would not have come from. my mind actually was what is the business benefited when people use their own inner technology, right?
18:41:42 Because right now it’s like Oh, I don’t know let’s Google it.
18:41:45 What if Google incentivized you knowing and figuring it out yourself?
18:41:47 That was kind of a fun. And then the really big one is, you know.
18:41:54 What if the Atlantic force the matt Atlanta Also the Amazon is the boreal, the Saint Lawrence River, the the watershed that you’re sitting in right now was as happy about Google
18:42:03 success as it’s human investors what would be possible there I give you a little green screen to project your own ideas and feelings on that.
18:42:15 And with that I invite you to imagine what is your possible, What is our possible?
18:42:20 What can we bend into possibility? I would really like to thank you for your attention.
18:42:26 I just piled a whole bunch on there. I think we’ve got time for questions, ideas, feedback.
18:42:32 So I I will stop sharing, sharing my screen, and ask Manda to tell me what happens next.
18:42:38 Thank you. Well, what happened? Sex is I thank you so much for that, because it’s It’s raised so many possible avenues for us to explore in the in the master class.
18:42:49 And beyond We have a question. let’s move into questions So we have a question from Jem which is, how can we encourage the business world to refocus towards the regeneration of people on the planet and away from focusing
18:43:03 on profits. So really this is this is: how do we make this happen?
18:43:08 And I I have a pre-question which is does Google know that you’re doing this.
18:43:15 And are they Interested, Yeah, i’ll i’ll answer both of those in reverse?
18:43:19 So Google, you know, Google is a lot of people i’ve certainly tagged them.
18:43:25 I did this with my own volition i’m unfunded to do this, a couple kind of cheerleaders graciously added a little bit to my tip jar.
18:43:33 But not from Google. So if somebody there is paying attention then yes, I’ve I’ve made everything open source as much as I possibly can.
18:43:42 But I don’t know if there and so to the question from from Jen.
18:43:49 If I understand around, how do, how do we encourage business to do this?
18:43:53 I have a sort of multi-prong dancer, my really simple, probably very annoying answer.
18:43:58 Is, I accept that I Can’t get anybody to do anything else.
18:44:06 I I surrender to non outcome universe so I accept that I don’t own anybody else’s actions.
18:44:14 Having said that I have found great power in what I call granting permission.
18:44:21 So at the very beginning of or early on in my presentation when I told you that I think industrial healing is what it looks like when the whole economy works in service of life i’m not joking when I say that when I say
18:44:33 that I I literally hear you know, it was kinda like, you know.
18:44:39 You gotta be realistic, and I think Yes, I think that’s true.
18:44:44 I do have to be realistic and when I look at any other ecosystem and other species, or when I look at any living dynamic system that’s thriving that is what’s happening.
18:44:55 Is it’s creating the conditions that enabled life to thrive And so just give permission.
18:45:03 2 recognize that as a possibility. I find that to be very powerful.
18:45:09 What happens next I can’t say but I I open that possibility up in people’s minds and I’ve had people come back to me sometimes years later, saying, you know you’re the first person who said that to me until then
18:45:23 it hadn’t even crossed my mind and now I see it right I forget the word for that phenomenon when you haven’t heard of it.
18:45:29 Somebody mentions it, and then you start to see it so I don’t know Jennifer helps.
18:45:36 I have found that sort. It keeps me going. Thank you.
18:45:43 Thank you. I have quite a complicated question, but i’ll save it for a little bit.
18:45:49 So Thompson was referring, asking whether you were aware of Caroline Dennett, who was the shell thinks is sustainability officer?
18:45:57 Who who quit in a very public video that she posted and sent to Benfon Byron, who’s the CEO shell, saying that they had a complete disregard for climate change, risks and urged other people in the
18:46:09 oil and gas industry to walk away while there was still time.
18:46:14 Oh, yes, okay. So times a knows more than me she’s saying, Caroline, who works for the independent agency Cloud ended her working relationship with shell in an open letter and video to its executives and 1,400
18:46:27 employees. Thompson says I’m intrigued and inspired by the journey, Lorraine has gone on and wondering how many more people who have worked in various ways near corporates you have massive and negative global
18:46:39 impact, and are preparing to walk away and I wonder if that’s something.
18:46:46 Is there a group of you? Is there a kind of equivalent of, and dot spinning?
18:46:53 Yeah, I don’t know on Facebook and what’s that I think groups of people know who are connecting to each other and go guys, We just can’t do this anywhere.
18:46:59 We have to. We have to stop. Well, I Yes, and I think there’s a few versions of that.
18:47:06 So I remember when I quit my job at manual life financial I had these amazing bosses, I mean I really and one of them i’m actually still good friends with and he it’s long story.
18:47:14 But it’s still very like positive mentoring connection I feel I felt very empowered.
18:47:19 I felt well compensated. good benefits I was learning a lot blah blah blah blah blah, but and there’s a much longer story about how the penny dropped I didn’t I never heard of
18:47:28 sustainability corporate respond now that had we’re words in my mind.
18:47:32 I Hadn’t been given permission, but something felt kind of off.
18:47:38 So when I quit my one of my colleagues that i’d been working quite closely with for 3 years, I remember, she, said she’s about 10 years older.
18:47:44 She was a single mom worked really hard, and I remember her saying Well, you know that’s fine for somebody like you And then she had this sort of cause you don’t you know, when she listed this stuff and that was a really helpful
18:47:58 experience, because I feel like you know that’s true for Everybody right like actually nobody can quit their job slash.
18:48:05 Everybody can quit their job. and then the threshold of what each of us can tolerate is different.
18:48:10 For different reasons, and I say that totally without judgment it’s not like well, I quick, but i’m braver it’s like I quick, cause i’m a bit Lucy Lucy sometimes and so I just went so that was
18:48:19 2,000 before the dialogue on the climate crisis was at the fever pitch that it is now what I learned about it.
18:48:26 99 is a bit slow. but I think we have a version of that happening now.
18:48:33 Here’s something I would notice about it that I kind of volunteer to stick around for, and anybody else can do whatever they want.
18:48:44 I don’t think the answer for me is to just walk away because i’m super replaceable in fact, i’m not even noticeable like they’re not like when I left annually I got the people just walked
18:48:56 in I feel that we have 3 jobs in their playing out in parallel.
18:49:04 One is take apart and stop the system that’s broken and causing harm just needs to end like stop shooting the heroin in your own because it’s killing you that has to happen.
18:49:17 Something else has to happen which is find something better to do.
18:49:21 Find another industrial approach to meeting our needs and wants and delivering on our economic services, but which we have those aren’t gonna go away so find a way that’s not the needle in the arm.
18:49:32 That actually is awesome like right we’re healthier and smarter, and feel better, and look after each other.
18:49:36 Those are 2 very different things Take apart. Build and I feel that There’s a third piece which is cool Hope with the transition.
18:49:46 I’ve written a bit a bit about this by the way if this is useful.
18:49:49 There’s a blog post called which one are you it’s got this really kooky video things get a little haywire.
18:49:56 But, anyway, I think we’re all doing some version of that at any moment we’re either trying to stop the thing that’s not working, and or we’re trying to energize the new stuff, and we’re kind of like
18:50:04 Jeeze. How do I navigate this? And for reasons that I only sometimes understand the place where I gravitate is standing in the mess in the darkness and kind of going?
18:50:17 Hey, you guys, I think there’s something wrong and then having these gentle, compassionate conversations.
18:50:24 Sometimes I’m written off like the people who just literally I can tell by their eye contact in their body language.
18:50:31 They cannot see me, and they cannot hear me I am like this kind of ephemeral bit of dandelion fluff that’s happening by.
18:50:39 But once in a while again, you can tell by the eyes in the body language.
18:50:46 Someone’s like, Yeah, Okay, right. What they choose to do with it?
18:50:51 Do they walk away, or at Maca will know and hosted on the podcast A great episode with Gary Turner is a fantastic human working within the chemical sect sector rather senior in a rather dark corner global
18:51:06 industrial complex and he’s sticking it out for How long it’s not for me to decide, and what he’s doing there to try to stop and take apart I have tons of time for also tons of time for
18:51:14 people who are like, you know what i’m out i’m going to my off grid garden in the forest where almost nobody can find me, and that’s what I wanna do and both of those to me feel like very laudable and loving
18:51:27 approaches. Yes, thank you am I unmuted, Yes, I am Already we’ve got a number of other questions I’m trying to bring them to, because I think you’ve answered so, Jackie asked said at the top of your presentation.
18:51:44 You shared your personal purpose, and she would be interested to hear from you about the extent to which a company or organizations purpose is highly relevant to the generation of the future.
18:51:55 We want, and I think everything you’re saying is that industrial healing have to shift their the company.
18:52:03 The purpose of industry and finance and business has to shift.
18:52:08 So Judith is saying, no goodness, saying, How do we bridge the gap?
18:52:14 How much money companies currently need to make from our consumption-based economy into industrial healing, which is kind of an economic question.
18:52:24 But at a youth I hear you that we’re going into the dark, there was a point quite early in your presentation.
18:52:32 Query. you said that hang on. We need to get to an economy that works in the service of life. and I wonder if you have any idea of how we bridged from here to there other than giving people permission or giving them access do you have any
18:52:51 sense of logistical way through from here to there, over to the right.
18:53:00 Yeah, I do, and in when we’re in pause mode all drop a link in the chat that goes to a video because i’m gonna put some words to something But to me it’s actually a very visual.
18:53:14 Experience so kind of bundle it as best I can where we are now.
18:53:17 Generally speaking, of course, there are pockets that aren’t like this. but, generally speaking, on on an economic like a global economic level, we are linear mechanistic thinkers that are sort of feeding a sense of separation that’s probably not a big
18:53:30 headline, and we organize things in boxes right we want to compare contrast, measure, manage, and it’s all this kind of Linear universe.
18:53:40 Nature is like actually you guys, are nature so that’s part of it. But there’s this other way that’s far more what might feel like chaos.
18:53:53 But it’s you know like a kaleidoscope right it moves in this kind of heavy flowy interconnected, swirlly, bursty, shrinky way.
18:54:04 So I’m not aware of a universe where we go from one to the other.
18:54:10 Linearly right, like by definition. That is a nonlinear process, because we are exiting the linear and entering the nonlinear.
18:54:17 What I think will happen to be honest, but I think is happening.
18:54:22 Is a cascade of collapse in tandem with a cascade of emergence, and I think that happens on smaller and larger scales.
18:54:36 And then, I think for some it entails a tremendous amount of what we would probably humanly term as suffering
18:54:45 And then for others, I think it entails great elegance and renewal and and rejuvenation, and it’s far beyond my humble human ken to be able to say you know which one happens where for whom
18:55:01 when my rule that I accept right now is to say I, you know kind of borrowing from Charles Einstein.
18:55:09 My my heart knows a more beautiful world as possible, and so I look for ways that I can bend the arc of my possible.
18:55:16 But it really is gonna be different, for different people for different reasons and that’s the beauty of the nonlinear dynamic system, is It’s like, you know.
18:55:27 Yeah, that that’s a very woolly end and when you see my diagram.
18:55:32 You might go. Oh, I like your wordiest better. But I guess the the other thing I wanted to just give on this that I think really is the thing.
18:55:41 When you. if you go into the Youtube diagram, I call it from here to there, there is spilled T. H. E.
18:55:47 R. E. but living in the words, there is the word here, and that may just be like a kind of linguistic party trick, and only relevant to English.
18:55:59 But to me I find that very grating, like there is here. here.
18:56:05 Is there, This is collapse, this is renewal.
18:56:08 This is the end of days. This is the beginning of the new way to quote.
18:56:14 I have this lovely Brazilian friend named February, who’s the co-founder of this really neat cooperative grocery store Last one I could say on that is a highlight on my
18:56:23 instagram page about him. he has this great line which will translate into English, which is the future may look pretty bad, but we’ve still got a lot of presence.
18:56:32 Hmm! yes, we’re here we’re there thank you brilliant.
18:56:39 So we’re very nearly and help him I actually brought the microphone through Sorry, very, very nearly at the end.
18:56:48 There was a question from Judith which I will ask, but actually to be honest students, I think the answer to this question is this is actually what?
18:56:57 Through Toopia is for but I’ll ask because it would be interesting to see what Lorraine says.
18:57:02 So Judah says: our wonderful magical weavings rely on preferences for collaborative efforts, including collaboration with nature.
18:57:12 How, then, do we bring along those who are convinced of the ironand kind of preferences?
18:57:19 The people losing individuality is everything and we don’t need to connect with anything given that a fair number of them sit at the wheels.
18:57:25 Of power in politics, finance, monetary policy and I would say in the media also.
18:57:29 So I’m interested. I guess these are the people who, when you talk to them.
18:57:33 You can just see by the I contact in the body language that that they have switched off.
18:57:39 And I wonder if you or what strategies you might have created to connect with them. Ev.
18:57:45 At all. yup yup well, tell you i’ve I never really identified with a particular ism, or a kind of left or right.
18:57:58 I get put there by other people and that’s fine but I rarely find myself agreeing with labels that are handed to me.
18:58:07 So, for whatever reason it’s a some sense of strength and sometimes terrible weakness, that I don’t really identify with one way or another.
18:58:15 And so what that’s actually meant is that some folks that I get told would be able to at least likely to have these conversations or ones with whom I actually have relationships that i’m very comfortable and happy with that’s
18:58:29 different than you know. therefore they take their suitcases full of cash, and do different things.
18:58:35 But I will say that i’ve heard some of the most intelligent challenge it gets sometimes poofed silo, or downright censored.
18:58:42 But I tend to agree with some of the most vociferous challenge going at the Esg.
18:58:47 And sustainable finance stuff. How much from those quarters?
18:58:51 And it. it is easy to think and some of my i’m just gonna be simplistic and say some of my left wing friends would say, Look at the problem we give us these guys i’m like hang on if we just push for
18:59:04 electrification of the vehicle infrastructure.
18:59:10 You know what we get. we get more cars on road I don’t want so let us not delude ourselves.
18:59:18 This is why I am pulling up stakes from the esg world, because I have seen decades of data about renewable energy about all these sustainable things that i’m saying with some concern and some belief that there’s
18:59:32 an even better way, and we can really really do this that if we don’t really see that that is part of industrial healing.
18:59:43 It is very possibly even worse than rearranging deck chairs on the Titanic, and so I would encourage you to go park yourself beside some of those folks that you think.
18:59:54 Oh, man, these guys are the problem and stay open, and the arc of that possible.
19:00:01 And fireworks happen that has been my experience to my surprise like I’m, you know my 10 years ago something like Wait what?
19:00:08 But it’s been my experience fantastic, okay and fantastic timing.
19:00:15 We are dead on the top of the hour. So thank you so much, Lorraine.

Chat Text

17:58:06 From Pauline (she/her) West Yorkshire, England to Everyone:
Carolyn Hillyer sang on the Accidental Gods podcast – it has stayed with me!
17:58:27 From Jackie (co-producer) Lancashire,UK to Everyone:
Me too!
17:59:18 From lisa richardson, lil’wat territory, bc canada to Everyone:
I loved that podcast! Will re-listen.
17:59:43 From randie michigan USA to Everyone:
What is her name so I can search on the podacast?
18:00:07 From Manda Scott – Facilitator – Shropshire, UK to Waiting Room Participants:
Carolyn Hillyer SEVENTH WAVE MUSIC Dartmoor
18:00:52 From Lorraine Smith – Montreal, Canada to Everyone:
Reminds me of the knitter, Elizabeth Zimmerman’s term “unventing” – more on that later maybe? 🙂
18:01:39 From lisa richardson, lil’wat territory, bc canada to Everyone:
Would love to know more about that, Lorraine.
18:01:50 From Renna Shesso – Colorado, USA to Everyone:
Yes, Elizabeth and her “unvented” knitting!
18:02:01 From Pauline (she/her) West Yorkshire, England to Everyone:

18:11:15 From Judith Bogner to Everyone:
Loving your weaving of words and threads, Lorraine.
18:23:02 From seeley quest sie/hir Montreal qc to Everyone:
a truly organic project!
18:29:43 From Tamsin (they/them) – facilitator (London) to Everyone:
“the beauty of allowing possibility’s arc to bend” – such an elegant and joyous provocation
18:32:09 From Rob Wilton – Facilitator to Everyone:
18:38:21 From Manda Scott – Facilitator – Shropshire, UK to Everyone:
People…. Please put questions in the chat so we can curate them…
18:41:45 From Gem (she/her) Suffolk to Everyone:
How can we encourage the business world to re-focus toward the regenerating of people and the planet and away from focusing on profits?
18:42:37 From Catherine Weetman – North Yorkshire, UK to Everyone:
Wow, so thought provoking, thank you Lorraine.
18:42:48 From Tamsin (they/them) – facilitator (London) to Everyone:
I was wondering whether Lorraine was aware of Caroline Dennett who recently – and very publicly – claimed Shell had a “disregard for climate change risks” and urged others in the oil and gas industry to “walk away while there’s still time”. Caroline, who works for the independent agency Clout, ended her working relationship with Shell in an open letter to its executives and 1,400 employees. I’m intrigued and inspired by the journey Lorraine has gone on and am wondering how many more people who have worked in various ways nearby corporates who have a massive and negative global impact – are preparing to walk away?
18:42:50 From Jackie (co-producer) Lancashire,UK to Everyone:
captivating, thank you
18:43:05 From Corina Roobeck to Everyone:
Amazing . .thanks Lorraine … living into what emerges …
18:43:20 From Anna – Michigan, USA to Everyone:
Thank you Lorraine!
18:43:38 From Pauline (she/her) West Yorkshire, England to Everyone:
Thank you so much for your energy and your enthusiasm and your storytelling
18:43:44 From Hilda Kalap (Devon, UK) to Everyone:
Thank you Lorraine, expansive and visionary
18:45:08 From Jacqueline Stearn Stroud, Gloucestershire to Everyone:
At the top of your presentation you shared your personal purpose. I’d be interested to hear from you about the extent to which a company/organisation’s purpose is highly relevant to the generation of the future we want?
18:45:37 From Judith Bogner to Everyone:
Your wonderful magical weavings rely on preferences for collaborative efforts including collaboration with Nature. How do we bring along those who are convinced the Ayn Rand kind of preferences? A fair of number of them sit at the wheels of power in politics, finance, monetary policy etc
18:45:40 From Gudrun Cartwright to Everyone:
Love your thinking. How do bridge the gap between how much money companies currently ‘need’ to make from our consumption based economy into industrial healing? Do we need to expect them to make less profit?
18:48:40 From Gudrun Cartwright to Everyone:
This is also a space I work in and I am seeing increasingly that people are frustrated with the lack of progress and leaving or talking about leaving if things don’t change. Quite a few have taken advantage of voluntary redundancy to walk away…
18:48:53 From Catherine Weetman – North Yorkshire, UK to Everyone:
There’s a pledge, started in France but spreading to other countries, with students pledging not to work for fossil fuel companies. Over 33kk students have signed now.
18:49:08 From Judith Bogner to Everyone:
What is your view on efforts to turn finance into a facilitator of sustainability? I’ve been in the middle of the Sustainable Finance push in Europe since the last financial crisis and not happy over efforts to derail and complicate it.
18:50:47 From Jacqueline Stearn Stroud, Gloucestershire to Everyone:
I wonder if the third piece is ensure that you are accompanied. In each of your story you were accompanied on your exploration. We do not have to do this alone – in fact we can’t.
18:51:25 From elisa (tuam/salt spring) to Everyone:
this sounds a lot like the matrix of activism in ‘active hope’ joanna macey. take apart (resist?) cope (adapt?) and build (imagine, create?)…
18:51:30 From Manda Scott – Facilitator – Shropshire, UK to Everyone:
Yes, definitely – not being an individual
18:51:39 From lisa richardson, lil’wat territory, bc canada to Everyone:
YES Jacqueline, beautiful observation!
18:51:54 From lisa richardson, lil’wat territory, bc canada to Everyone:
I hear that too, Elisa.
18:54:08 From Manda Scott – Facilitator – Shropshire, UK to Everyone:
Jennifer Hinton has some really good ideas: RELATIONSHIP TO PROFIT
18:56:30 From Judith Bogner to Everyone:
dismemberment = healing
18:56:37 From Renna Shesso – Colorado, USA to Everyone:
Also “their” – people/beings plural
18:57:40 From Bettina von Stamm to Everyone:
We have to let go of something to get from ‚there’ to ‚here‘, not add something 😈
18:59:06 From Richard Wain – Devon, UK to Everyone:
It may not be a big step but make sure you ‘ecosia’ it rather than googling it the next time you need to find something out.
19:00:22 From randie michigan USA to Everyone:
thank you so very much!
19:00:30 From Aaron Harris to Everyone:
Thank you!
19:00:39 From amy johnson –North Carolina USA to Everyone:
i really appreciate your talk!
19:00:39 From elisa (tuam/salt spring) to Everyone:
thank you lorraine!
19:00:40 From Catherine Weetman – North Yorkshire, UK to Everyone:
Thanks Lorraine – awesome!
19:00:47 From Lorraine Smith – Montreal, Canada to Everyone:
It’s a pleasure! I’ll be here for a while and will find those links I mentioned !
19:00:53 From Pauline (she/her) West Yorkshire, England to Everyone:
Thank you Lorraine
19:00:54 From Tamsin (they/them) – facilitator (London) to Everyone:
Thanks so much Lorraine
19:00:58 From elisa (tuam/salt spring) to Everyone:
if google is a country, are its people wanting to live in a world that is formed by an ecological economy, and what is in the way of them creating that? is it legal? like, stakeholder agreements? this is too late i know…sorrry
19:01:01 From Richard Wain – Devon, UK to Everyone:
Thanks Lorraine. That was really inspiring.
19:01:40 From elisa (tuam/salt spring) to Everyone:
also, it strikes me that you are such a performance artist, lorraine!
19:03:15 From randie michigan USA to Everyone:
I cant stay for the masterclass today, my daughters recital. Thank you for the inspiration. See you all soon.
19:03:29 From Rob Wilton – Facilitator to Everyone:
See you soon Randie; thanks for joining anytime.
19:04:19 From seeley quest sie/hir Montreal qc to Everyone:
thanks indeed for great sharing and provocations! unfortunately must leave for today, will be glad for notes/records. Lorraine, will contact you!
19:09:43 From Lorraine Smith – Montreal, Canada to Everyone:
There’s about to be a little flurry of links to back up my statements – here comes:
19:09:57 From Lorraine Smith – Montreal, Canada to Everyone:
The google matereality assessment – slide 9 has the links to the stakeholder perspectives:
19:11:14 From Lorraine Smith – Montreal, Canada to Everyone:
This article – Which One Are You – shows the transition from linear to dynamic, explains the remove/create/cope framing and links to the kooky little video.
19:11:47 From David Barker – Gloucestershire UK to Everyone:
I too have to leave now. Thank you, and see you all next time.
19:12:42 From Lorraine Smith – Montreal, Canada to Everyone:
Those (and all my other articles) are on my blog too – I publish on Medium because I really like their business model. But for those who prefer no “platform” here’s my page, and if you’re keen to keep in touch there is a newsletter link there. Thanks for checking it out!
19:12:59 From Lorraine Smith – Montreal, Canada to Everyone:
19:13:11 From Rob Wilton – Facilitator to Everyone:
Thanks for being with us, David of Gloucestershire; see you soon.
19:13:26 From Manda Scott – Facilitator – Shropshire, UK to Everyone:
Thank you… see you next time.
19:18:14 From Manda Scott – Facilitator – Shropshire, UK to Everyone:
2 things that inspired you and one thing you didn’t know before….
19:19:04 From Benjamin Christie to Everyone:
Sorry folks I have to leave as have guests from out of town arriving – thank you Lorraine and the whole Thrutopia team – see you next week
19:41:58 From Manda Scott – Facilitator – Shropshire, UK to Everyone:
5 minutes – Create a character (or keep the one from a previous session if you’d rather) and now establish what this character’s wants and needs are – and how are they met (if they are?)

30 minutes – into groups of 5 (same ones as before) to introduce your character and their wants/needs and mechanisms for having those met

Then: Your characters are part of a Citizen Group brought in (and paid) by a large multinational company to help it set goals that would lead to a thriving planet.

First – what’s the company and what does it offer/how does it make money (assume it is not – yet – a non-profit or a not-for-profit)

Then – consider what it’s goals currently are (likely maximising shareholder value and paying off the vulture capital) and what they could become in line with the goals of a thriving planet.

Then: Write a letter/email (or a song or a poem….or whatever style of writing works for the group) for the company employees to help them understand their new goals. What kind of support could the company offer to help them achieve this?

19:49:34 From Florencia (she/ella) – California to Everyone:
We can see the chat in the breakout
20:04:16 From Manda Scott – Facilitator – Shropshire, UK to Alice Holloway(Direct Message):

20:10:46 From Manda Scott – Facilitator – Shropshire, UK to Everyone:
that should have gone to e’on:e
20:37:50 From Aaron Harris to Everyone:
There is a fast-food chain near where I live called Taco time that began sourcing everything locally and made almost everything they give out compostable. Not perfect but glad it exists!
20:38:21 From Manda Scott – Facilitator – Shropshire, UK to Everyone:
20:40:45 From Jackie (co-producer) Lancashire,UK to Everyone:
absolutely love the tree as a character
20:41:10 From Lorraine Smith – Montreal, Canada to Everyone:
@Jackie – me toooo!!!!
20:42:21 From Hitchler, Lenore M to Everyone:
I also love the mother tree as a character
20:46:15 From Hitchler, Lenore M to Everyone:
sounds like the old-fashioned soda fountain
20:47:35 From Aaron Harris to Everyone:
Can these companies operate based on new values while we are sill in a growth based economy, banking and political system?
20:48:12 From Manda Scott – Facilitator – Shropshire, UK to Everyone:
THAT is the question – Jennifor Hinton has an interesting view on that… I posted a link up above
20:49:42 From Judith Bogner to Everyone:
Corporations are good about sustainability storytelling

20:53:46 From Alice Holloway to Everyone:
It strikes me how most of the employees in these corporations are more aligned with the ‘mission’ of that company than the bit that makes the money (data organising before selling ads).
20:54:00 From Catherine Weetman – North Yorkshire, UK to Everyone:
@Manda, Jennifer Hinton’s work is really interesting – I’m interviewing her for the Circular Economy Podcast in a few weeks time. This is one of her articles Dr. Jennifer Hinton is a researcher and activist in the field of sustainable economy, and writes at the Post-Growth Institute
20:57:02 From Catherine Weetman – North Yorkshire, UK to Everyone:
You could see the recent oil ‘levy’ in the UK as the beginning of a citizens basic income
20:58:33 From Anthony Day – York, N Yorkshire to Manda Scott – Facilitator – Shropshire, UK(Direct Message):
Pensions – I need to take you up on that.
20:59:04 From Gem (she/her) Suffolk to Everyone:
I’m happy with both 🙂
21:02:27 From Manda Scott – Facilitator – Shropshire, UK to Everyone:
the Hive
21:02:54 From Corina Roobeck to Everyone:
Thanks everyone , Manda and Lorraine 🙂
21:03:05 From Rob Wilton – Facilitator to Everyone:
Well done everyone!
21:03:09 From Gudrun Cartwright to Everyone:
Yes, thankyou so much!
21:03:09 From Rob Wilton – Facilitator to Everyone:
Great spirit.
21:03:10 From Lorraine Smith – Montreal, Canada to Everyone:
Thank you – a pleasure !
21:03:11 From Jacqueline Stearn Stroud, Gloucestershire to Everyone:
21:03:19 From Catherine Weetman – North Yorkshire, UK to Everyone:
Woohoo, thank you!
21:03:34 From amy johnson –North Carolina USA to Everyone:
great talk!